Monday, March 4, 2019

Pestel Philips Essay

POLITICAL FACTORSBecause Philips is an internationalistic company, it has to deal with many an(prenominal) political factors such as tax policy, profession laws, environmental regulations, trade restrictions and political stability inside each commonwealth they be in. Philips is a manufacturer, a sales company and needs to allege service organization too, so it must deal with many varieties of laws and policies that atomic number 18 changing, depending the country and the time. For example in many countries of European union nowadays taking place dynamic changes in employment law. (Federation of European employees, 2007) frugal FACTORSDepending on the country and the economic harvest-home of it, the purchasing power of the population is not the same e precisewhere. In fact, as Philips is present in many countries, it has to adapt its products and sales processes to the buying habits and the standard of living. For Philips high economic growth means the increasing purchasing power of the population that is desirable for the company.SOCIO-CULTURAL FACTORSThe sociable and cultural influences on business vary from country to country, region to region. It is very important that such factors are considered. Then, it is necessary for Philips to understand the consumer needs and habits in order to meet its expectations. Moreover, in developed countries nowadays, customers are paying much and more attention to ethics, respect and culture of the company.TECHNOLOGICAL FACTORSBecause of the international bearing of Philips, each country doesnt have the infrastructure to welcome correctly Philips technologies, includingonline processes. So Philips needs to adapt its products to the country where they are. Moreover, Philips Company is very drug-addicted on technology. New innovations can significantly improve operations of the company. Also, its important not to neglect the Research and Development department charge if its the most expensive one. ECOLOGICAL FA CTORMany countries are now environment concerned and try to reduce pollution. Philips as a large manufacturer can face some problems because of that, even more as it is a lightening company. With the important development of the LED, Philips has a solid challenge even if the LED market is not as utile as the lamp market.LEGAL FACTOREach country has its own polity even countries which are parts of the same organization, for example, in Europe, there is the European legislation and the countrys legislation, so Philips needs to be mindful of every aspects of this system and adapt quickly.

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