Apple Globalization Essay

apple distributes its products in oer 80 countries through its direct take, its cellular network carriers distribution channels and third party resellers. Apple success is due mainly to the collaborationism of the iphone with its updateable applications. In merchandises such as the United States and japan. Apple business scheme focuses on bringing the best personal computing and music fol depressed up to students, educators, creative professionals, businesses, g everywherenment agencies and consumers through its innovative hardware, software, peripherals, services and Internet offer (Apple Computer, 2005).According to a cogitation in Electronista, commercialize data from Gfk Japan shows the 32 GB iPhone is in the no 1 spot for July, ahead(predicate) of Japanese-made phones from Sharp, Panasonic (PC), NEC, Casio and Sony Ericsson (a Japanese/Swedish joint venture). ( Dewiit, Philip Elmer cnn money article) In one of the nigh technologically advanced countries such as Japan it is no query why apple seems to be gaining so much success in a foreign market. The Japanese market is in awe of the restraint and performance that apple product provide. In doing a PEST digest I have come to a realization that the Japanese market wants high performance low cost technologically superior and genial acceptable products at an affordable price.Rendering apple a ideal company to satisfy these wants. Apple distributes its products in Japan through its cause retail stores and companies such as Wal-Mart and other retail giants. Accoding to the Apple yearbook report Japans net sales increase $551 gazillion or 32% in 2009 compared to 2008. The key contributors to this growth were increased iPhone revenue, stronger pray for certain Mac portable systems and iPods, and strength in the Japanese waste (Apple annual report 2009 pg. 13).Similarly Apples target market in the United States wants the same kind of high performance low cost gadgets. Apple manufactures most o f its products in China and has them shipped to the United States to be sold at their apple stores as well as retail stores such as Wal-Mart. Apple is a huge success in America and word is getting around. The world is taking notice to the technical giant and surely buying into the apple revolution. Apples success in the joined states contributes to its success around the world. With itsiphone exclusive to AT&T even such a 3rd rate company was able to make a comeback and to lead the cellular market when it bought exclusive rite to the iphone.This right shows you the kind of power Apple holds. According to the Apple annual report During 2009, net sales in the Americas segment increased $2.4 billion or 15% compared to 2008. The increase in net sales during 2009 was attributable to the crucial year-over-year increase in iPhone revenue, higher sales of third-party digital content and applications from the iTunes Store, and increased sales of Mac portable systems. (Apple annual report 2 009 pg.13)Apple has over 240 stores located around the globe. America dominates the list with its 218 stores while France is set to pop opening stores at a rate that is second only to the US. Apple is a juggernaut in the computer industry with a comportment that keeps on growing within every country. Everyone in the world has comprehend of or knows someone that either owns or associates with Apple Inc. Thus reservation it into a giant that only few can contend with. The keep success of Apple Inc makes for a global leader in the installation of tomorrow.References-Apple annual report 2009http//library.corporate-ir.net/library/10/107/107357/items/315133/AAPL_10K_FY08.pdfDewitt, Philip Elmer. Apple iphone No. 1 in Japan. CNN MONEY. august 17 2009 .JOBS, STEVE. APPLE DEVLOPMENT kernel. APPLE. MAY 9 2010 .SKIPWORTH, HUNTER. IPHONE IN JAPAN. TELOGRAPH.CO.UK. DEC 1 2009