General Motors Mission, Vision, and Values

familiar gets Mission, Vision, and determineCompany BackgroundFounded in 1908, General Motors Corporation (GM) is the worlds largest car manufacturer and has been the world(prenominal) industry leader in exchanges for 76 years (General Motors, 2008a). The united States is GMs largest national market, followed by China, Canada, the United Kingdom, and Germany. Today, the keep company employs about 284,000 people worldwide. With its global headquarters located in Detroit, GM manufactures cars and trucks in 33 countries. In 2006, GM sold 9.1 million cars and trucks globally under the betrays Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, and Vauxhall (General Motors, 2008a).GM has fostered partnerships with many automobile manufacturers around the world. The company is currently the majority sh arowner in GM Daewoo Auto Technology Co. of South Korea (General Motors, 2008a). GM has collaborated with Suzuki Motor Corp. and Isuzu Motors Ltd. of Japan with product, powertrain, and purchasing. The company has also collaborated with DaimlerChrysler AG and BMW AG of Germany, and Toyota Motor Corp., on advanced technology and ventured in vehicle manufacturing with several automakers, including Toyota, Suzuki, Shanghai self-propelling Industry Corp. of China, AVTOVAZ of Russia, and Renault SA of France. The company currently sells its genuine parts and accessories under the GM, GM Performance Parts, GM Goodwrench, and ACDelco brands through GM Service and Parts Operations, which supplies GM dealerships and distributors worldwide (General Motors, 2008a).With all of GMs conquest in the past, the company is facing challenges during this achieverion of economic hardship. The companys market valuation has decreased to $5.9 billion and its stock prices are at its lowest in 50 years (Lowenstein, 2008), which is evident with a closing price of $9.69 on July 10, 2008 (Yahoo Finance, 2008a). The skyrocketing price of oil seems to be the immediate cause of GMs problems, decreasing the sale of its sport utility vehicles and trucks (Lowenstein, 2008). The automaker is potentially looking at more layoffs and speculation of a possible sale of Buick and Pontiac (Lowenstein, 2008), however GMs vice president states that Hummer is the only brand the automaker is considering selling at this time (Yahoo Finance, 2008b).Mission/Vision StatementThe committee/vision of GM is to be the world leader in out-migration products and related services (General Motors, 2008b). Through continuous improvements driven by integrity, teamwork, and re risinging of GM people, the company has earned its nodes trust and enthusiasm. With all of the disceptation and the betterment of hybrid and alternative fueled vehicles, GM should look to being a leader of innovation. With this in mind, the legation statement could read GM leave become the world leader in quality, innovative, and cost efficient products. The mission is for G M to become the auto industry leader in gross revenue and market share in the global market.Company ValuesGM has six core value in which employees are to use in conducting daily business practices (General Motors, 2008c). These core set consist of continuous improvement, customer enthusiasm, innovation, teamwork, and individual respect and responsibility. These values must portray an image to the companys consumers that it values their needs and wants. With this said GM should add customer value and thought process green to its core values. This measure would show the company is focused on achieving high levels of customer satisfaction by providing innovative products that offer customers more choices with alternative fueled vehicles. Thinking green leave show the company is concerned with doing right by the environmentHow Mission, Vision, and Values Aid in Reaching Desired End StateMission/VisionIn coiffe for GM to achieve its vision, the company understands that many issues mu st be engineered in order to attain its many goals. In order to become a more sustainable company, GM recognizes the importance of compound economic, environmental, and social objectives into its daily business objectives and future planning activities. The future success of the company partly depends on technology, innovation, and partnerships (General Motors, 2008b).With technology, GM can efficiently address climate changes and fuel efficiency through its products. By accelerating the checkment and deployment of new technology, the company is able to improve its existing technology. Innovation provides GM with the tools to develop new ways of doing things as a company and with others. With increased competition in the global industry, innovation is critical in the future success of the company. In order to continue being responsive to the needs and concerns of its stakeholder and creating a sustainable future, GM understands the importance of continuing to build strong partner ships with the employees, industries, governments, markets, and communities, and others in order to be responsive to the needs and concerns of our various stakeholders (General Motors, 2008b).ValuesGM is based on is six fundamental values.With these values, the company has adopted and endorsed principles, such as the GM Environmental Principles and the Global Sullivan Principles. These principles are consistent with the companys values and serve to inform its strategies. The company states, These strategies drive our behaviors and actions, which produce the results that matter (General Motors, 2008c).Components of the strategical Management Process Needing to be AnalyzedEffect the New scheme will have on the Leadership and Culture of the OrganizationHow the Outcomes will Affect StakeholdersReferencesGeneral Motors. (2008a). About GM Company profile. Retrieved July 10, 2008, from http//www.gm.comGeneral Motors. (2008b). Sustainability and GM Vision and Strategy. Retrieved July 10, 2008, from http//www.gm.comGeneral Motors. (2008c). 2005/06 corporate responsibility report. Retrieved July 9, 2008, from http//www.gm.comLowenstein, R. (2008). Siphoning G.M.s future. New York Times, p. A.21. Retrieved July 10, 2008, from ProQuest database.Yahoo Finance. (2008a). General Motors Corporation (GM) Historical prices. Retrieved July 12, 2008, from http//finance.yhoo.com/Yahoo Finance. (2008b). GM reassures dealers only Hummer brand is for sale. Reuters. Retrieved July 10, 2008, from http//biz.yahoo.com