A detailed explanation of the principles of marketing that are applied to the development of “Douwe Egberts” coffee

I intend to carry out a successful merchandising campaign for Douwe Egberts chocolate I have chosen this product beca theatrical role c impinge onee is a well-loved product by the majority of households worldwide. During this study I get out show how the principles of marketing are applied to the development of Douwe Egberts deep brown.Objectives.My main objective is to increase sales of Douwe Egberts coffee. I intend to do this by creating a sophisticated image of the product through various promotions and advertising campaigns. In order for these campaigns to be carried out to full effect, before carrying them out I intend to find out peoples intuitive feelings of Douwe Egberts and Coffee in general. This pass on be further explained in my next paragraph on Planning.Planning.I remember the harm of Douwe Egberts should be slightly above the average price of coffee yet not too expensive, hopefully this bequeath own the consumer assume that Douwe Egberts is of better quality than the average coffee and I study the target market would be willing to pay a lower-ranking bit extra, obviously I can prove how correct or incorrect this theory is when I carry out surveys later on in the assignment. I shall too need to consider Douwe Egberts own be and overheads before pricing the coffee.I think Douwe Egberts should sell their coffee to a wide range of supermarkets, coffee shops restaurants and hotels. Douwe Egberts should definitely not sell to cheap places (e.g. shops much(prenominal) as Pricerite, Lidls, Aldis or greasy spoon style cafes) if they want to come about their upmarket image.I have various promotional intellections in sense for Douwe Egberts such as disembarrass samples given when completing an online questionnaire on Douwe Egberts tissue page, I could as well as contact food and drink magazines and ask them to give external fall by the wayside samples. I in any case think it would be a comfortably idea to contact well known cafes/c offee shops and negotiate a special turn with them such as giving a free Douwe Egberts coffee away with an order, Cafes/coffee shops are likely to comply with this offer as it would bring business in for them. It would also be safe(p) for Douwe Egberts because the cafes/coffee shops would hopefully continue to buy from Douwe Egberts after the promotion expires. Douwe Egberts could also put out magazine, television and radio advertisements, although I feel that Douwe Egberts would clear best from advertising on the internet because it costs very pocketable to put banners on other websites and it reaches a worldwide listening. I also feel that advertising in supermarkets in-house magazines would be a good idea because the consumer will verify the product and be able to purchase it instantly from the store so perhaps advertising Douwe Egberts with a money off voucher would be quite effective.Douwe Egberts do a wide range of coffees including rap and ground coffees, Le caf rang e, the select range, the organic range, Instants and Speciality instants.Douwe Egberts packaging will be of high quality, it shall be packaged in a ice jar with a scrap lid so it looks of a high quality than most coffees that have plastic lids, the wrapping on this glass jar shall be made of glossy coffee coloured cover with gold lettering this shall vary with different types of coffee.I have a few ideas about finding out peoples opinions of Douwe Egberts and coffee in general, first off I think questionnaires would be a good idea earlier than do these through the post or face-to-face I think it would be much better to do these questionnaires via email or germane(predicate) websites. This would take a lot less time and would be a lot more cost effective it would also reach a wide range of people. I think the target audience will be towards people aged between 25 and 50, in my opinion people seem to drink more coffee while in work and people in employment such as world power work and teaching are more likely to be coffee drinkers, I shall be sure to confirm my opinions by including questions such as these within the questionnaire.Collect Data.I am going to collect entropy mainly via the Internet I can get many figures from the subject field statistics site. I shall also be collecting a lot of my info from results from questionnaires put out on relevant sites and questionnaires sent via email. I mentioned in an earlier chapter that I intend to get cafes to give away free samples of Douwe Egberts coffee, I could also ask them to give out a weensy card with this free sample asking what the consumer thought of the coffee and this could be sent back to the company.Analyse and evaluate data.When all data is compile I think it would be best to put it into a unsophisticated graph so the results can be clearly seen, I could also use pie charts or scatter graphs for this. From these graphs I should be able to see whether there is actually room in the marke t for Douwe Egberts coffee, what my target audience is and what price I should give Douwe Egberts coffee.Communicate findings.To communicate my findings I shall first off write up a report on all study that I have found. I shall then go about formulation a small presentation. To convey the information clearly I could use a number of aids to help me such as OHP, diagrams on the board and handouts. I should also prepare a section at the end of my presentation for my audience to ask questions, I should therefore prepare possible questions and answers I could give to them.