Video Game Console Essay Example for Free

Video Game Console EssayIntroductionThis three year strategic trade plan for the Alpha governing body has been created by its founders to secure additional funding for growth and to inform employees of the societys direction. The first year of the market plan go step up be a tactical/ insurgent approach to marketing with certain objectives and goals to meet. Even though Alpha Systems was launched 2 years ago on a Kickstarter campaign, the firm has seen tremendous growth all over the last several months. We contain had a big bucks of recognition from study video stake publications and blogs. Our beta group has given us the right feedback to remedy our video spicy trunk and worked extinct exclusively of the study flaws in the administration. The demand for our storage locker is predicted to be lofty after we tried to flummox funding on Shark Tank. There was copious demand that we had to limit the mo of beta tester request. Our pre-sale Kickstarter campaign saw high demands for deal wanting day star trunks.The market segment we service has been very receptive to our system launched with a high quality aluminum console, which is available in several popular colors to reflect our users personal style. Over the next three years, Alpha Systems seat increase distri furtherion, and enter a reinvigorated era for our console and accessories which pull up stakes increase our bottom line sales and affect our return on our investment into our system and winning customers from the major turn system platforms.Mission StatementOur mission is to integrate the valleys and gaps between the popular manoeuvre platforms. It go out allow users to reckon all popular mettlesomes across two-fold platforms on a single system eliminating the need for multiple video game machines and accessories.Product interpretation and categorizationAlpha Systems video game console system exit turn out all major video games system platforms, and allow you to use the online content provided by the game. There is a custom washboard and the operating system reads all of the codecs that PlayStation , Xbox , Nintendo, and retro games. The AlphaConsole leave alone defecate the ability to support surround skilful and high definition video. The system go away(predicate) withal support DVD, and Blu-ray codecs. There will be two controllers in the box with an optional smart controller that customers can purchase. The system will have 16 GB of DDR3, and a two terabyte SSD hard drive. The operation system will be based upon open source Ubuntu with a dashboard look at feel. There will be support for web browsing and online video streaming. Applications like Spotify and Netflix will be pre-installed.Product ClassificationThe Alpha System will fall under the classification of a Specialty Product whirl classification of the three- office product classification system. By providing a single console for you to play all of your favorite games on without the need for multiple systems to play the games one. Alpha System will become the autopsy video game system.Target MarketOur target market is parents of teens who are looking to give their children the in style(p) in technologies, and young adults age 19 to 25 who are avid game players, and have the disposable income to buy a higher end gaming system. Also we would target mountain who would want a single system, but yet would want to play games exclusive to PlayStation and XBOX and opposite gaming systems.Competitive Situation AnalysisAnalysis of Competition using Porters 5 Forces mystifyCompetitive RivalryOur business model and advertising is directly pointed to compete in the same vault of heaven as Microsoft and Sony for the premiere video game systems. By doing this it will show the larger video game systems that will we not back down and that we are confident in our product. holy terror from New Entrants aft(prenominal) Alpha System enters the market, our busine ss model is structured about gaining a majority of ground in the market place, and taking user away from XBOX and PlayStation and allowing them to play all the proprietary games all on one system. While we always will work hard on our product to staycurrent in an ever changing video game world. We have developed work around all of the major media digital rights management codecs. This will allow all major games to be played regardless of what system they are designed for. This will allow the optical drive to read the gaming media.Threat from BuyersThe number one threat from buyers in this market segment is loyalty to another brand. They may simply opt to buy an XBOX or PlayStation simply because they are used to buying those systems. There is a certain fond stigma attached to owning an XBOX or PlayStation since they are for the most part the only video game systems on the market. Getting Vloggers, and bloggers to give our system positive review can go a long way towards neutralizi ng the negative stereotype a new system may or may not have.Threat from SuppliersMany of the suppliers of the raw goods needed to develop the cross-platform gaming systems may have exclusive deals with Microsoft or Sony to chassis gaming systems. With that being said we may have to find new suppliers or research other avenues to get the gaming system made, and have to draw off a well informed and financially sound election as to the direction we will go with manufacturing the system.Threat from SubstitutesMicrosoft and Sony will always be a direct substitute for our console, but our job is to show the customer how our product is different and a wear out solution to their gaming system even if it is the smallest differences and, in our humblest opinion, superior.SWOT AnalysisIn this first paragraph, enthrall introduce the SWOT analysis. For more information, see the recommended text, index topic SWOT analysis. This section is laid out to summarize the analysis in a table, and is then followed by more detailed explanations of each item. disport see specific instructions in the four sections below the table. STRENGTHS *indicates core competencyStrengthsWe will be the first non-major bard video game system on the market that will play games from any video game system.Alpha Systems will not succeed without an innovative product. We have established that we can be as flexible as our users need us to be. If there is a game that we cannot play we will develop a way to play that game.By creating a market for the all-in-one gaming systems, we will be the gaming system that plays all of the major games from the major gaming machines.WeaknessesLow name recognition- At first we will have to hustle to find our share of the 55 one million million million dollar gaming indus drive. We will have to have a heavy ad campaign to get our name out there fast.Being we are going to be an unknown system at first we have to be creative in how we select our suppliers. Any mistake we make could and will be mordant to our company.OpportunitiesSome of our target demographic will not go away from their video game console at all. We can understand that, but we will use target ad campaigns that will earn the users in that demographic via YouTube and viral videos, andsocial media buzz. These will get the people we want to reach at the rate we need to reach them at which is fast and immediate.We will also use a hands on approach at E3, CES, Insomnia Gaming shows and pretty much every comicon in the US and atomic number 63 and Japan. This will give our target demographic a hands-on duration with our gaming system. We will have several systems set up on a local area network, and have a fill-in game battle.Job creation we will create jobs in America for the system and put people back to work.ThreatsThe major video game manufactures like Microsoft, and Sony will likely take us to courtroom and try to stop us, but we will prevail because of the ability to have free market competition, and they will be looked at as having a majority of control over the market.They may make changes to their digital right management coding to try to stop us from having their games played on our systems, but we will work with them and come up with a deal as long as they are ordain to play fairly, and allow open source game codec development.Sony and Microsoft my push out the newer systems before they are payable on the market which means we will have to adapt to their new DRM. They may also try to purchase us in order to put an end to interfering in their 55 billion dollar market place.During the next three years, Alpha System set abouts to achieve the following objectives using our marketing mix, including product, price, distribution, and marketing promotions strategies. If core financing is approved for this marketing plan, Alpha System will ramp up manufacturing, allowing Alpha System to achieve the followingMarket ObjectivesProduct ObjectiveExpand into 5 major retailers buy 1st black Friday we are on the market. To hit our 2.5 million dollar sales goal. cost ObjectiveTo maintain our 15% ROI by the end of the financial year.Place ObjectiveTo add 10 more major retail chains throughout the world by the end of the second fiscal year. progress ObjectiveTo achieve 50 percent market awareness by the end of the second fiscal year.Marketing StrategiesWe will have the most useful mix of marketing strategies, because focusing on getting our name out there will our primary focus. We will launch up to 30 viral video, and we will harness all of the video game YouTubers, bloggers to review and rate our game system by shipping them two free game systems. One to play and one to give away. The game systems will be in a special color because they are going to be throttle pre-launch editions. These will create the buzz we need pre-launch. We will also use gaming convention in the USA and Europe and Asia to allow our system to be been prior to launch. This will allow people to get hands on experience with the system and allow them to see the capabilities of what is possible with our technology. Product StrategiesCustomizable Colors satiny designNo additional cost to online servicesPrice StrategiesResearch the price points.Set a mid-range price point that will make the system desirable.Stage focus groups in regards to price.Place Strategies get around relationships with major retailers, and find out supply chain requirements.Work out requirements with 3rd party logistic providers. contrive logically which distribution hubs product will be shipped from in relationship to retail locations.Promotion StrategiesViral Videos on YouTube, Social Media, Web launch dayGame Trade ShowsGive away systems pre-launch/ Day One Special EditionExplanation of StrategiesThis is the most effective strategies for our gaming device. We have notion out the development, and distribution, and promotion that will work for our product. Our product is simpl y the best system on the market and we will push it out to people, and allow them to realize what they have been missing out on over the past 30 years of video gaming, and show them the future of gaming and that they have a choice that is not Microsoft or Sony. maneuvers and Action PlanOur Tactic and action plans are designed just from date of design to the 3rd year of product life. We feel that we will not have to micromanage our people, but yet make them accountable for their role in the greater good that is to place Alpha System on the market.Product Action PlanTacticDue DateResponsible company burgeon forth System Blue printMonth 1EngineeringOperating System and CodecsMonth 1 and 2ProgrammingSource raw materialsMonths 1 to 4SourcingPrice Action PlanTacticDue DateResponsible PartyResearch CompetitionMonths 5 to 9Marketing counselling GroupsMonths 9 to 13MarketingPre-Launch Trade showsMonths 3 to 24MarketingPlace Action PlanTacticDue DateResponsible PartyDevelop Retail chains plac ement yr 2SalesChoose Logistics partnerMonths 23 to 24OperationsSupply Units prior to commitments22 to 36OperationsPromotion Action PlanTacticDue DateResponsible PartyProduce VideosMonths 23 to 36MarketingCelebrity endorsements20 to 36PromotionsGive Aways35 to 36PromotionsMonitoring ProceduresMonitoring is the most important procedure we will have weekly conference calls with suppliers to make sure our raw materials and finished goods are underway, and will make the cargo ship in time to be shipped to our logistics partner. We can hold in person meetings to discuss development and pre-launch status. Prior to launch of the system we will hold a companywide conference to show people what their hard work contributed to. We will also seek to make a positive Return on our investment through the distribution chain, and seek to make sure we are complying with retailers requirements. Also we will ask retailers for reports to see how many an(prenominal) units are moving off the shelves.