Wednesday, April 24, 2019

The more we learn about culture, the greater our understanding of Essay - 2

The more we learn about nuance, the greater our understanding of global consumerism,Discuss - Essay ExampleThey go on to claim that people are drop off and rational, (Sheth & Malhotra, n.d, n.p) to arrest whatever choices they want about what to purchase, and that they have the desire to be different from others this is what has resulted in the fast turnover in goods and services, (Sheth & Malhotra, n.d, n.p). Globalization has influenced this consumer culture in the way that ideas about what is fashionable spread out from many parts of the world by dint of the media and internet, creating what is a global style, (Globalization, 2010). Now we can sense that the consumer culture is becoming a global consumer culture globalization has homogenized images of the good life, and created sense of global divulge and memory without which any cultural identity is incomplete, (Sheth & Malhotra, n.d, n.p).Next, it should be helpful to explore what effect this globalization has on retaile rs and manufacturers in the fashion industry. Doherty notices how in UK there is a multitude of fashion retailers, both national and international, and how global brands have come to characterize our major high streets and consumption patterns, and undoubtedly have an increasingly outstanding influence on our lives and spending habits, (Doherty, 2009, n.p). Globalization however means that the products provided by these international shops go through an extensive network of contractors and subcontractors, in different countries (Globalization, n.d, n.p). For example, a dress from a Gucci shop in Italy entrust be stitched and assembled in another country like Guatemala. It is rare that these international retailers like Nike, Gucci or Target produce their goods themselves rather, they source and market goods produced on contract in low-wage environments, (Globalization, n.d, n.p). Since these international retailers usually make huge profits,

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