Analysis of MyPerfectWedding.com Case Study Example | Topics and Well Written Essays - 1250 words

Analysis of MyPerfectWedding.com - Case Study mannikinFor 18 months of website existence, the project has not been successful as it failed to baffle revenue and it still requires investment. Probably, Jessica could quit this root word and focus on her main job. However, if she really wants to have the additional source of revenue with minimum elaborateness in future she needs to work hard now in order to develop a sustainable business. If she were to move forward, what strategy would you recommend? First, Jessica needs to develop a business plan. Even though it is mentioned in the case study that she is not a planner but a doer, she will hardly succeed in the future without having clearly identified goals, objectives, set of activities, financial and market plan. Secondly, there argon two different beas, on which Jessica needs to focus on (1) website users and (2) local suppliers and other companies. Both these categories of customers are essential for Jessicas business as the y are closely interrelated to each other. Website users will generate activity on the website and this will make it attractive for advertising purposes. Therefore, Jessica needs to develop a more(prenominal) comprehensive marketing communication plan aiming to meet the needs and expectations of both groups of customers. Jessica needs to reconsider its marketing mix strategy, focusing mainly on pricing and promotion strategies. Below are given both(prenominal) brief recommendations regarding these strategies. Pricing strategies Users of the website are charged $20 a year for a membership fee.