Strategic Management Linear Strategy

Question: Discuss about theStrategic Managementfor Linear Strategy. Answer: Introduction: In strategic management, the major important thing is the strategy formulation. In this management, goals are previously set and environment analysis is an important part of this management. The Linear strategy is a strategy to develop a business where the initiatives that the business organization will take are determined. In this strategy, the goals are also previously set for making the business flourished. Manetti and Toccafondi, (2014) thinks the managers of a business organisation are needed to set exact goals for making their profit bar highest and all the employees of that organization should follow some strategies that will be helpful in meeting those pre-determined goals. While a business organization goes for linear approach, the goals to increase profits are set in accordance with the previous outcomes. Projects are also evaluated by following the success of previous goals and strategies. The inputs are thus set on the basis of those results or success and for that reason , some outcomes can be predicted by the business organization. But there can also be some outcomes that may be good or bad cannot be predicted previously as per the causality. There are some short-comings that are noticeable in this strategic management. The problem arises while implementing the pre-set plans. The tasks are divided and distributed not only among some selected employees but all the employees have an equal task to carry out the entire action plan for the business development. But the lack of involvement affects the total success to a superior level. In accordance with Slack, (2015) setting activity plans need a lot of time for the research, prediction et cetera and so it becomes a problem when the problems are not detected timely and not solved then. When such problems arise, the entire strategic management falls apart and the business gets no result after time investment. Stakeholder Approach: The managers of a business institution are needed to apply the strategy by taking stakeholders. By the stakeholders' approach, it is understood that managerial behaviour along with all the groups of business organization who are implementing the entire plan. Without the activity of the stakeholders of a company, the company will never see the face of growth and that is why managing all the stakeholders is highly important in order to maintain a systematic implementation of the preset plans. Thompson et al. (2013) think that the stakeholders are needed benefits and they can easily be affected by only the organizational behaviour. This thing is needed to think twice as the stakeholders are those who can entirely damage the companys success as well as can lift it to benchmark. TMT of a business institution can take care of all the stakeholders (Slack, 2015). The individuals cannot manage all stakeholders and keep them managed, the entire organization is needed to take part. Menon and Ya o, (2017) stated that for the increase of market share of a business, consumer supports are needed. By corporate planning, a business company is needed to develop an activity strategic plan by keeping in mind the limitation of stakeholders. Gnizy et al. (2014) believe that the needs and bounds are to be considered by the company. The company should focus on the increase of the personal benefits of the stakeholders while implementing the strategic plans. If the organization looks at the advantages of a number of stakeholders that are selective, then it can be said that the planning is not proper in this case. When the appliance of strategic management will satisfy each and every stakeholder, then it can be said that the planning is proper. The objectives to maintain the progressive flow of the business are needed to be set on the basis of those analyses of the situations. Implementation is a sight where to focus is very important. The stakeholders are those who can successfully implement the plans and can take the company to the face of success. Hill et al. (2014) clearly said that the planning is highly important but the implementation is no less. Without implementation, the plans and actions will fall apart and no growth would be noticed in the business sector. For a perfect implementation, the business operators are needed to divide the entire action plan into equal as well as small parts. The parts are needed to be allocated to all the employees of the organization (Frow et al. 2015). The evaluators notice the actions of those employees. Managers of a business organization first analyze the situation to identify the weak areas where the focus should be given on (Slack, 2015). The stakeholders are needed to be focus ed on, which is just a form of scanning of the environment as the stakeholders are all time judged by the duties they perform and this thing indicate the situation of the environment. Dynamic Capabilities The creation of profit is a process that has methods and the dynamic capabilities examine those methods. Hill et al. (2014) said that the environmental change is notified by the dynamic capabilities. A company is needed to look at the process of combining wealth, where the advantage of the company in the competition market lies. This process is fashioned by the positions of the asset of a company. It is indeed promising for a business company, which can add essence to the business effort for reaching strategic goals and thus to get advantages in competition market. Slack, (2015) believes that it is helpful for the future research of a company also. To identify the capabilities of the business organization, elementary endeavour can be done in order to evaluate how the business organisation is moving towards the goal to get an advantage in the competitive market. These dynamic capabilities can change the business environment by pointing out how a resource, as well as competence, is to be enhanced. This approach points out how the capabilities of the business management are getting enhanced and the skills of organization. Hill et al. (2014) said that this approach put forward the areas like product development reposition of technologies, human resource et cetera. Thompson et al. (2013) thus think that the dynamic approach is something that opens the way of newer roads for business competitive advantage. Thompson et al. (2013) said that the competitive forces are to be focused on by a business association as the companys environment can be detected by pointing out what industry, the company competes in. the structure of the industry is thus highly necessary to know as it leaves the impact on the rules of business competition-game. It also points out the strategies that are needed to be shaped by the business companies to adjust in the completion souk. Gnizy et al. (2014) said that the goals and objectives determined by the business organisation can also be set on the long-term basis. The environment of the business institution is also a factor that cannot be easily neglected. So the focus is needed to be given on the environment too. Menon and Yao (2017) said that strategic conflict is something that is highly important as a business companys success depends on the way the company faces the rival companies or the way the company stands in the competition market. Sustainable Approach By following the stainable approach of the strategic management, a business organization gives special stress on the overall development of the business organization and obviously it looks at the satisfaction and advantages of the companys stakeholders. But the main thing is this approach does this while keeping in line with the enhancement of both the natural as well as the human resource of the company. Gnizy et al. (2014) pointed out that the increase of profit is to be distributed in a way that the benefits of organization as well stakeholders are maintained. This approach takes the focus on the dependency of the growth of any business on human resources as well as natural resources. Wes et al. (2015) put forward the fact that the economic and overall development is needed but the managers should keep their eyes on the advantages of these resources. If the human resource of any company gets harmed for the strategic development then the entire growth of the business will be fallen apart (Czinkota et al. 2014). The suppliers of any business organisation get profited by the sustainable development. Green Consumers will have benefits for the safer objects and for those materials, which go with social good. If this strategy can be followed by the organization, then it will definitely move one step further in completion market (Stead and Stead, 2016). Company image is very important and eco-friendliness can create companys name in a big market. Sustainability comes from social as well as environmental aspect. So business organizations are needed to focus on advantages of the both. Lazzarini (2015) said that economic development, social as well as environmental i.e. overall development can take any business to the superior level. The activity of any business is always blurred while maintaining sustainability. The operators of the business do not compromise for social good and for maintaining ecological balance. (Munang et al. 2013) pointed out that there are so many customers who are willing to pay for the products that are eco-friendly and are responsible for social good. If the company donates in any fund that spends money for social good, then the purchasers become more intended to purchase and the companys economy becomes developed. So, Lazzarini (2015) remarked that the strategy of any company should be planned to keep in mind the aspect of social wellbeing. It is also to be noticed that while applied the plans and strategy, the financial support is needed to be given and time is an important part too for the implementation. The operators are needed to focus on all kind of support that the company should provide for best implementation. Analysis of the demands of the stakeholders is important to point out where the organization is affecting their satisfaction level. A business develops over the global environment and so the community is not to be neglected. If any business organization shows respect for communities and tries to the best to protect the environment, then the sustainability improves. Conclusion: A business organization which follows the above-written strategies keeps evaluators who observe all the actions of the employees externally. The evaluators not only observe but also give innovative ideas to the employees while shaping their plans. The business operators in most of the cases face issued related to focus on the groups or individual stakeholder. They cannot focus on the interests of each stakeholder as the problems and demands of each of the stakeholders cannot be pointed out properly. The closing sometimes occurs in the firms for sudden conflict that can benefit all stakeholders as their job opportunity increases in a better or advanced firm but the workers do face problems. The managers in most of the cases are failed to give proper attention that is very needed for this implementation process. So the operators cannot take care of all the interests of the stakeholders and it needs a lot of time, which cannot be given while executing a plan and this why it can be said that it stakeholders approach is not at all viable. Dynamic strategy implementers face a number of complexities for the management of the system. The effectiveness of the activities is needed to be increased and that is why the operators fall in the face of struggle. So the operators should collect knowledge from other units. The operators are needed to address problems that arise in another entity and those issues that are new. If other similar issues can be identified, then it will definitely be helpful to be prepared for future problems in a company. The growth and development the companies are to meet make the environment really in trouble and that is far reaching. 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